The Values of Text Frequency and Customer TirednessSMS advertising and marketing can be an effective communication device, yet over-messaging can lead to customer irritation and attrition. Obtaining the right frequency is essential to effective SMS advertising and marketing projects.Dani Henion, the owner of Textellent, recently hosted a webinar on
What Is Customer Segmentation And Why Does It Matter In Mobile Marketing
The Values of Text Frequency and User TirednessSMS advertising can be an efficient communication tool, yet over-messaging can bring about consumer stress and attrition. Obtaining the ideal frequency is key to effective SMS advertising and marketing projects.Dani Henion, the creator of Textellent, recently hosted a webinar on maximizing SMS messagin